Valuing resources instead of wasting them \u2013 this is the core principle of the circular economy that drives us at trueassets. As a non-profit organization, we are committed to promoting sustainable and regenerative projects in society and the economy. The Handelsblatt \u201cCircular Economy\u201d conference on January 30 and 31 in D\u00fcsseldorf was a powerful confirmation that we, as a society, urgently need to rethink our approach \u2013 and that many solutions already exist.<\/p>\n
<\/p>\n
It was inspiring to engage with visionary start-ups, scientists, and dedicated entrepreneurs. The passion and innovative spirit in this field are tangible \u2013 and they are essential to driving change.<\/p>\n
<\/p>\n
\ud83d\udd39 Microplastics \u2013 An Invisible but Pervasive Problem<\/strong> <\/p>\n \ud83d\udd39 The Construction Industry as a Key Player in the Circular Economy<\/strong> <\/p>\n \ud83d\udd39 Digitalization and AI \u2013 The Game Changers for a True Circular Economy<\/strong> <\/p>\n Innovations and insights that particularly impressed me:<\/strong> <\/p>\n Considering that 80% of the things we own are rarely or only once used, it becomes clear how crucial new business models are for a functioning circular economy.<\/p>\n And yes \u2013 the question of the \u201cgreen premium\u201d is crucial for us as consumers: Are we willing to pay a little more for sustainable products? The clear answer is yes! In the long run, we all benefit \u2013 economically, ecologically, and socially.<\/p>\n <\/p>\n My conclusion as a representative of trueassets:<\/strong> At trueassets, we are committed to ensuring that value creation always goes hand in hand with appreciation \u2013 for people, the environment, and future generations.<\/p>\n <\/p>\n #CircularEconomy #Nachhaltigkeit #Appreciation #Innovation #Trueassets<\/p>\n <\/p>\n Author: Dorothea Frommberger, Trueassets, 18.02.2025<\/p>\n","protected":false},"excerpt":{"rendered":" Valuing resources instead of wasting them \u2013 this is the core principle of the circular economy that drives us at trueassets. As a non-profit organization, we are committed to promoting sustainable and regenerative projects in society and the economy. The Handelsblatt \u201cCircular Economy\u201d conference on\u2026 Weiterlesen<\/a><\/p>\n","protected":false},"author":3,"featured_media":580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[11,12,14,13],"acf":[],"_links":{"self":[{"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/posts\/579"}],"collection":[{"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":1,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/posts\/579\/revisions\/581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trueassets.de\/english\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEvery year, 7.4 million tons of microplastics enter our environment, with direct consequences for our health and ecosystems. At trueassets, we support projects that focus on innovative technologies for preventing and filtering microplastics.<\/p>\n
\nAccounting for 50% of global material flows, the construction industry is one of the largest sources of waste. However, it also holds immense potential: from recycled concrete and modular construction to digital material passports \u2013 all of these innovations can drastically reduce resource consumption.<\/p>\n
\nA sustainable circular economy will not work without digital technologies. Smart systems that intelligently manage material flows, optimize resource-efficient production processes, and enable more efficient utilization are essential for a sustainable economy.<\/p>\n
\n\ud83d\udca1 Hydrogen from agricultural waste \u2013 a major breakthrough for the energy transition.
\n\ud83d\udca1 A water-repellent yarn without chemicals, developed by OCTO \u2013 a game-changer for the textile industry.
\n\ud83d\udca1 The WWF\u2019s Circular Economy Strategy Guide, highlighting the enormous potential of a comprehensive circular economy in Germany.
\n\ud83d\udca1 The sharing economy as a solution to resource waste \u2013 whether through used office furniture from Ahrendt or the 2share platform, which enables shared use of everyday items.<\/p>\n
\nThe circular economy is not just an ecological necessity but an innovation strategy with real economic benefits:
\n\u2705 Less dependency on raw material imports
\n\u2705 New jobs in recycling, repair, and sustainable production
\n\u2705 Promotion of innovative solutions for a livable future<\/p>\n