Valuing resources instead of wasting them – this is the core principle of the circular economy that drives us at trueassets. As a non-profit organization, we are committed to promoting sustainable and regenerative projects in society and the economy. The Handelsblatt “Circular Economy” conference on January 30 and 31 in Düsseldorf was a powerful confirmation that we, as a society, urgently need to rethink our approach – and that many solutions already exist.

 

It was inspiring to engage with visionary start-ups, scientists, and dedicated entrepreneurs. The passion and innovative spirit in this field are tangible – and they are essential to driving change.

 

🔹 Microplastics – An Invisible but Pervasive Problem
Every year, 7.4 million tons of microplastics enter our environment, with direct consequences for our health and ecosystems. At trueassets, we support projects that focus on innovative technologies for preventing and filtering microplastics.

 

🔹 The Construction Industry as a Key Player in the Circular Economy
Accounting for 50% of global material flows, the construction industry is one of the largest sources of waste. However, it also holds immense potential: from recycled concrete and modular construction to digital material passports – all of these innovations can drastically reduce resource consumption.

 

🔹 Digitalization and AI – The Game Changers for a True Circular Economy
A sustainable circular economy will not work without digital technologies. Smart systems that intelligently manage material flows, optimize resource-efficient production processes, and enable more efficient utilization are essential for a sustainable economy.

 

Innovations and insights that particularly impressed me:
💡 Hydrogen from agricultural waste – a major breakthrough for the energy transition.
💡 A water-repellent yarn without chemicals, developed by OCTO – a game-changer for the textile industry.
💡 The WWF’s Circular Economy Strategy Guide, highlighting the enormous potential of a comprehensive circular economy in Germany.
💡 The sharing economy as a solution to resource waste – whether through used office furniture from Ahrendt or the 2share platform, which enables shared use of everyday items.

 

Considering that 80% of the things we own are rarely or only once used, it becomes clear how crucial new business models are for a functioning circular economy.

And yes – the question of the “green premium” is crucial for us as consumers: Are we willing to pay a little more for sustainable products? The clear answer is yes! In the long run, we all benefit – economically, ecologically, and socially.

 

My conclusion as a representative of trueassets:
The circular economy is not just an ecological necessity but an innovation strategy with real economic benefits:
✅ Less dependency on raw material imports
✅ New jobs in recycling, repair, and sustainable production
✅ Promotion of innovative solutions for a livable future

At trueassets, we are committed to ensuring that value creation always goes hand in hand with appreciation – for people, the environment, and future generations.

 

#CircularEconomy #Nachhaltigkeit #Appreciation #Innovation #Trueassets

 

Author: Dorothea Frommberger, Trueassets, 18.02.2025