True Assets is more than just an organization – it is a passionate commitment to making the world a better place. Our founding was driven by a profound awareness of the challenges our world faces and an unwavering belief that collaboration can lead to meaningful, positive change.

Why was the establishment of True Assets so important?

• Holistic Perspective: We were established to fill a gap in supporting organizations and initiatives addressing critical issues such as environmental and climate protection, agriculture, biodiversity, social justice, diversity, and climate adaptation. In light of growing challenges and increasing regulatory requirements, we are convinced that a shift in perspective is essential for many stakeholders. If we aim to achieve a transformative development of regenerative systems, the paths taken so far may no longer be sufficient or appropriate when considering the burdens to be shouldered and the intended outcomes. An innovative and adaptive mix of tools may be required to ensure the success of many programs and projects.

• Community and Collaboration: We firmly believe that solving global problems requires collaboration. True Assets serves as a platform where dedicated individuals, experts, and organizations come together to exchange ideas, learn from one another, and work collectively on solutions. In situations where resources and personnel are limited, and individual actors bear more responsibility than ever before, joint efforts should be reevaluated and, if necessary, redefined or strategically adjusted and refocused to maximize impact.

• Communication for Change: The world faces enormous challenges that demand a shift in thinking and effective communication. True Assets was founded to support the development and precise delivery of messages about transformation, change, and regenerative solutions.

• Passion and Responsibility: Our founding is rooted in the deep passion of every member of True Assets to create a more sustainable, just, and diverse world. We feel a profound responsibility toward future generations and are determined to use our knowledge and resources to contribute to positive change.

The establishment of True Assets was a pivotal step toward a better future. Together, we can transform the world into a place where sustainability, justice, and diversity are not just ideals but a lived reality.